Table of Contents
- What are The USA’s Most Popular Beauty Brands and Products
- What Skincare Brands in the USA Should You Know About
- What are the Popular US-based skin care and cosmetic stores
- Why is skincare so popular in the USA now
- Who is the target market of skincare
- How would Americans describe skincare
- How much do Americans spend on skincare
- What are the most important skincare products
- Final thought
Would you want to know how many skincare brands are in the USA? I understand that the United States is a melting pot of cosmetic brands, each with special goods to meet a broad spectrum of requirements and tastes.
The scene is rich and varied, with venerable businesses influencing world beauty standards and creative entrepreneurs challenging the sector.
Skincare is the fastest expanding market category in the beauty sector; its revenue in 2022 is US$19.92 billion, and the market is predicted to rise yearly by 3.91% (CAGR 2022–2027).
The market appears to be en route to a solid comeback following the stoppage of the beauty sector by the COVID-19 epidemic.
Particularly in addressing the often shifting customer requirements, the skincare industry remains among the most creative and fascinating. That is not all, though; I shall educate you more as you learn.
Now, let’s get started.
What are The USA’s Most Popular Beauty Brands and Products
Regarding the USA’s preferred goods, Glossier’s “You” scent scored the top for the rest of the country.
At the same time, Charlotte Tilbury’s Flawless Filter came first for 33 states, including New York and California.
Looking especially at the brands, Glossier ranked highest. Are skin care FDA-approved.
Originally founded in October 2014 by Emily Weiss, the skincare and beauty business started less than ten years ago and is now a worldwide beauty brand with a value of $1.8 billion by 2021.
Leading the company to be a favorite of 22 states in the US, some of the cult goods of the brand include brow product “Boy Brow,” multi-use balm “Balm dot com,” and skincare basic “Milk Jelly Cleanser.”
Amazon MGM just purchased the rights to adapt the non-fiction book Glossy about Glossier and Emily Weiss.
While cosmetics companies MAC and ColourPop Cosmetics rank in third and fourth ranks, appearing as the preferred beauty brands for five and three states, respectively, skincare brand Drunk Elephant follows in second. La Roche Posay, Origins, and Aveda are among the beauty companies on the top list.
What Skincare Brands in the USA Should You Know About
One: Lauder, Estée:
Estée Lauder has been a giant in the cosmetics business, always associated with luxury and grace.
Their wide selection of skincare, cosmetics, and scent items keeps standards for quality and creativity always high.
Two: Clinic:
Estée Lauder debuted Clinique in 1968, becoming the first skincare line created by dermatologists. It stresses 100% scent-free, allergy-tested cosmetics that fit every skin type and concern.
3. Anastasia Beverly Hills :
Renowned for transforming brow products, Anastasia Beverly Hills presents a complete selection of cosmetics that maintain the accuracy and quality that make them well-known.
4. TarteCosmetics:
Tarte Cosmetics has found a place for itself with its highly pigmented and long-lasting makeup products since it is dedicated to providing cruelty-free and environmentally responsible beauty solutions.
5. Urban collapse:
Urban Decay advocates strong colors and creative formulas and is known for its edgy, high-performance cosmetics. Among those who value beauty, their Naked Palettes have become cult favorites.
What are the Popular US-based skin care and cosmetic stores
Use the following websites to order your regular skincare items from the United States:
1. Cecily Skincare:
Cecily Hull, the founder of Cecily Skincare, resides in Atlanta, Georgia. She presents her professional view on skin care.
She is an award-winning licensed medical aesthetician, and she has developed her knowledge in the skincare sector over more than fifteen years.
Their goods are 100% vegan and natural; they lack strong ingredients. Since the packing materials are recyclable, buying from their website helps improve the surroundings.
- Cecily skincare products naturally mix BHA and AHA, so you will get the following:
- Slice the rate of skin aging.
- lowers sun damage
- Treatment for both dry and oily skin
- Clear acne
Further, you may select items that are appropriate for your skin type. Cecily Skincare is a product for sensitive to mature to adolescent skin. Customized goods for men and women abound as well.
2. Skin Storage
SkinStore is another online skincare retailer providing a selection of items created by dermatologists.
Originally launched twenty years ago, it aims to give cosmetic luxury goods. Products for new clinical skin care and luxury spas will abound here.
Better still, on all purchases above $49, delivery is free. Furthermore, the shipping time is rather quick. With a little luck, you will come with fantastic presents and discounts.
You will discover electrical, cosmetic, hair, scent goods, and skincare items. There are eight thousand things available and more than three hundred brands.
3. Chanelle
Chanel indeed has a selection of skincare items. Le Lift lotion promises firm and smoother skin through perfect harmony of efficacy and naturalness.
Le Lift lotion is a botanical concentration of alfalfa with smoothness and as potency as retinol for your skin.
It also brings the unique Active Water Complex created by CHANEL. After every application, you will experience comfort and freshness as your skin immediately absorbs the fluid nature of this gelled solution.
Apart from Le Lift Lotion, you can also get Le Lift Serum, which seeks to improve the alfalfa botanical concentration with its black peppermint PFA complex.
Among the several skin advantages the serum provides are:
Protects the skin against oxidative stress.
Correct the skin.
Strong firming and softening effects
Effect of instantaneous tightness lasting up to 24 hours
Try their three-texture Le Lift cream to finish your skincare regimen: rich, classic, and light. More brightness and shine, more firmness and gentleness all around the day, will come from this cream.
4: Clinic
Clinique is another American brand for skin care; you may buy it online.
Dermatologists created a range of skincare solutions meant to avoid utilizing irritants, allergies, or dangerous substances.
For this reason, you should anticipate all of their products to be parabens, phthalates, and fragrance-free. Moreover, these products have passed all the tests, guaranteeing good and well-groomed skin.
5. Strawberry NET
Strawberrynet is another website that has been running for over twenty years. Their name speaks to fresh, 100% real items. They also give savings to big brands.
They have more than 33,000 products spread over more than 800 distinct brands. They provide delivery and wholesale rates as well.
Why is skincare so popular in the USA now
Let’s get a bird’s eye perspective on the skincare industry before delving into the facts to help us know why and how it has become so popular.
For a long time, the makeup area of the beauty business has been in front of drivers.
Online new cosmetics goods, makeup tutorials, and fresh makeup trends were all the beauty shoppers could see.
There was a great market for cosmetic items, and one could sense an endless appetite among customers.
Then the epidemic struck, and makeup slowed down.
Many stuck-at-home customers started believing the lockdown orders were the ideal chance to let their skin vacation from strong foundations and makeup removers, breathe, and be.
They were not applying makeup anymore.
Apart from being near the refrigerator and sofa, being at home and meeting coworkers on video chats allowed users to play with lighting, utilize filters, or even avoid being on camera and listening in.
By addressing the core of the issue and thus enabling people to repair their skin on a deeper level, skincare products might assist makeup products in covering flaws and enhancing the skin.
Who is the target market of skincare
Women over 18 have long been the ideal target customer for skincare products, but this aim feels outdated and constrictive.
The skincare industry welcomes every age group and any gender and seems more vast and friendly than it has ever been.
Therefore, it should not surprise us that guys are becoming more fascinated by skincare and makeup goods in 2022.
73% of males use skincare products, and 39% use hybrid products, bridging the gaps between makeup and skincare, such as BB cream, CC creams, foundations, and more.
Of course, the percentage of women will always be greater (our data indicates 85% of women using skincare products), but considering the history of the skincare sector, it is an optimistic indicator.
Of all the age categories, individuals between 35 and 44 were most likely to follow a skincare regimen (85%).
To meet their skincare demands, the skincare customer appears to be still visiting a brick-and-mortar store.
While one in five (20%) shop for skincare online, most (52%) shop just in stores. 28% shop both online and in-store.
Nothing fresh to mention on Millennials’ increased ease with online skincare product purchases.
How would Americans describe skincare
There is a saying on the internet that “skincare is a ritual, not a routine,” for 49% of customers in the United States, this is exactly what they believe to be true.
The phrase they identify with skincare is “self-care” or ” me moment.”
In addition, 45% of people believe that skincare is beneficial, yet 27% think it is pricey.
The fact that males are more likely than women to think that spending money on skincare is a waste of money (10% versus 4%) is an intriguing observation to make.
Respondents between the ages of 35 and 44 are more likely to characterize the product as either a life-saver (19%) or an enjoyable (25%) experience.
How much do Americans spend on skincare
As noted before, over one-third of American customers, particularly male consumers, believe skincare is costly; however, how much is considered excessive?
In a normal month, slightly more than half of all American customers (54%) spend less than fifty dollars on skincare products, while only four percent spend more than two hundred dollars.
However, when we look closer at the disparities between the sexes, we find that males appear to opt for more expensive regimens.
Millennials and those between the ages of 35 and 44 are the age groups who spend the most money to get “that glow.”
Are they more likely to succumb to temptation due to their exposure to social media influencers and celebrities?
What are the most important skincare products
Only three items would make up a basic but efficient skincare regimen:
- The cleanser removes sebum, makeup, or SPF residues and cleanses the skin.
- Face moisturizer to feed and restore the skin.
- SPF, or sunscreen, guards against sun damage to the skin.
All else is nice to have but not necessary! But then, how would we have flawless shelves like this?
American shoppers seem to stay to the essentials when examining the top five most used items.
Top the rankings at 60%, then a cleanser at 51% (a little strange, right? Moisturizers, or moisturizing creams, come first.
The third position is sunscreen and SPFs at 30%; indeed, skincare philosophies swear by washing your face with water).
At 28%, face masks come fourth; eye creams hold fifth place at 25%.
Though less common, other products like toners, face oils, and targeted treatments appeal greatly to Millennials.
Food supplements can also be part of a beauty regimen, as shining skin originates from the inside.
Half of US skincare users (47%) take supplements every day; 41% of them take food and dietary supplements.
Final thought
We have established how many skincare brands are in the USA, each with its special skincare regimen, emphasizing the great variety and creativity in the American cosmetic business.
From luxury to clean beauty and high-tech skincare to whimsical cosmetics, these brands influence consumer perceptions of beauty by defining trends.
These companies show beauty’s dynamic and changing character in the United States, whether via inclusive shade ranges, innovative formulas, or sustainable practices.
